Second Life Car dealerships like the new Toyota Scion are expanding it's Second Life presence when many corporate outposts in Second Life are closing up shop, according to TechCrunch in If A Car Launches In Second Life, Will Anyone Notice It?
"…So what’s so special about Scion’s Second Life presence that sees the company buck the trend?
In part it’s a branding statement. Second Life is (according to some) a hip and trendy place from which to target brand wary members of Generation Y; Scion in return trades on this perception in continuing to build a position statement for the Scion Brand. Also in fairness, whilst the viewer numbers are poor compared to a traditional advertising campaign, the costs of maintaining a presence in Second Life aren’t huge, if you ignore the fact that per viewer they are exceptionally high.
Ok, I think the reason Second Life cars did not do not generate a brand lift that translates into real world sales of Toyota Scion:
- No tracking via metrics (so you really don't know)
- it's too literal, you can't sell a experience of car ridership testing with the clunky experience of a virtual world test drive.
But you can make the whole experience of looking at a Toyota Scion more fun, and I don't see any evidence of that, according to the movie below, which I took off of Techcrunch.
