Pretty good video by Seth Godin on Talking about Web 2.0 with Gerhard that brings up some thoughts I want to explore.
- Social Networks don't work when you invite everyone to the party
- the Web is a lousy marketing medium if your just shouting at everyone
- Building relationships is Web 2.0; it's the relationships that lead to value, customer satisfaction, engagement and sales down the line
Social Networks don't work when everyone can join; that's why I like what I did with the little white label social network I built for my committee at the Web Analytics Association - if I did it on Facebook it would have been much harder to make it focused. Seth thinks that Social Networks grow fast and Die fast. I also think a Social Network just for just the Web Analytics Association members is a good idea.
I also like how Seth Godin mentions the Web is a lousy marketing medium, the worst, if you just trying to get people's attention as they can also tune you out - which is what has happened.
Finally, I like the idea that building relationships is what web 2.0 is all about - and were value is being built (get you fans to blog and talk about you).
All and all, a good video which I can't seem to embed here (weird, I have no problem embedding YouTube videos, but Google Videos are rough to embed in Movable Type now...I wonder that happened - I used to be able to do it last year).
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