According to Marketing Pilgrim, HackerSafe seal improves sales at Joann.com, or does it?

"…So is this kind of auditing worth it? In my opinion, the jury is still out. First of all, you can sleep easier with their auditing, but you are fooling yourself if you think you are completely invulnerable to hackers. Secondly, our tests have never shown a significant increase in conversion when using the HackerSafe seal."

Last month I noticed that sites using HackerSafe, overall, had a much higher population of "Addicts" according to Quantcast (visitors who come more than 30 times a month).  I wonder if higher conversion rate is tied to the number of visitors who are highly addicted to a site (if that is the right term)?

BTW, I got to see HackerSafe's office headquarters, last week, while I was attending XChange Conference in Napa Valley.