Second Life House Plan generates a real sale while Coldwell Banker Puts Real House on Second Life Block

Posted by Marshall on August 02, 2007 | Link It

Second Life Houses equal real sales of an existing house?  Yes - it happened today as Coldwell Banker Put a Real House on Second Life Block

Coldwell Banker commissioned www.Code4Software.com to create an exact replica of one of it's clients' home in the virtual world of Second Life (the real life home is selling for 3 Million Dollars and is located in Seattle, Washington).

ABCNEWS.com broke the news about the Cordwell Banker Virtual House of a real house for sale on August 2nd, 2007

Second Life House

"…today, Coldwell Banker, one of the nation's largest real estate brokerage firms, will bring that 3-D virtual world one step closer to reality, when it puts a real, brick-and-mortar house on the block in Second Life.

".."We chose Seattle for a couple of reasons," Charlie Young, a Coldwell Banker vice president, said. "One, it was a progressive and innovative market. Two, the [housing] inventory could compete internationally."

The virtual house could provide an opportunity for buyers who are far away to take a look at the home, Young said.

That's precisely the type of opportunity that architectural house plans sites could take advantage of - and my one client in this sector, Alan Mascord, with offices in Portland, Bend Oregon and Seattle, Washington, are uniquely positioned to take advantage of it … they have but to step though the door - to something new, and leave the rest of the "backward" looking Architectural House designers behind.
One advantage house designers like Alan Mascord have, is the asset of the CAD Architectural Plans themselves (I wrote about this in Autocad files automatically built in Second Life in a couple of minutes).
In the case of an architect who has all their plans as architectural designs in AutoCad already - with a program like HenShin (I first heard about Henshin from New World Notes), plus some expert clean up work from a company like Code4Software, it's quite likely an entire collection of Architectural House Plans could be built in as much detail at the the ColdWell Banker House your seeing before you.
Here's a slide show the the Virtual ColdWell Banker 3 million dollar Seattle House vs. the Real Seattle House and I put some highlights below:
Second Life House  Second Life House
Look at the Fabulous Kitchen Plans  many in IPIX format- for example, Alan Mascord has several of them on his site - all of that stuff would be not that big a deal easy to build online using the CAD Plans, even the kitchens ….
Like CordWell Banker, that's progressive enough, smart enough to create an experiment to sell a real house Virtually… the Success Could Determine Future Realtors' Involvement in Virtual Worlds just as I would like to see Architects like Alan Mascord sell plans VIRTUALLY. 
Second Life House  Second Life House
Here's further justification for my point of view - that Architects need to take the next steps forward - CordWell Banker and Code4Software.com are showing the way.  According to the ABCNEWS Article:
"…For Coldwell Banker, which has been selling and building virtual houses in Second Life for $20 a pop, the idea of marketing a real home in that space was a natural extension, according to Young.

"When you look at how homes are bought and sold today, the process has changed completely," he said.

Stephanie Singer, a spokeswoman for the National Association of Realtors, agreed.

"Realtors all over the country are advancing technology," she said, as more and more buyers and sellers use Web casts and YouTube to market their homes. "That's a big change from what you've seen 10 years ago."

Eighty-one percent of recent home buyers used the Internet to buy their homes, as opposed to 2 percent in 1995, according to the association.

As Realtors are beginning to see the light …. what about the Architects - who actually use programs like AutoCad to create the Architectural Plans… what are they waiting for?



4 Responses

These are the current comments for "Second Life House Plan generates a real sale while Coldwell Banker Puts Real House on Second Life Block"

08/03/07 @ 12:56 pm

Coldwell Banker has constructed a 3D reproduction precisely matching its specifications on the virtual world Second Life. Avatars can walk from room to room to view the model as if it were the actual home, and click on “touch points” in the house to as…



08/06/07 @ 4:42 pm

Last Friday I wrote about a  Second Life House Plan generates a real sale while Coldwell Banker Puts Real House on Second Life Block; the event was highly noted by people in the Second Life Community and, in fact, when I…



08/10/07 @ 1:21 pm

Just want to point out one small item here. For the record, Code 4 Software is the developer (and they do a great job btw), but Kinesis Marketing, Coldwell Banker’s Interactive Agency of Record, is the strategists and managers of the SL initiative.



08/10/07 @ 2:01 pm

For the record, Kinesis Marketing contacted many developers to work on the Coldwell Banker project in January of this year, and they selected Code4Software because of our innovative approach and unique technology. Approach is equivalent to strategy, and we pitched a whole litany of ideas at the time of inital contact. After we did such a good job on the project, Coldwell Banker made Code4Software LLC an official corporate vendor, and now deals directly with Code4Software. Code4Software manages the staff, the V-tracker software (which we wrote), the V-Commerce software (which we wrote and word we coined), and the day-to-day operations of the Coldwell Banker presence in Second Life. We have done these tasks from the beginning and continue to do them today. It is true that Kinesis is the Online Marketing Agency of Record for Coldwell Banker, but Code4Software is a direct vendor too. Code4Software will always be grateful to Kinesis for opening the door, but once the door was open, we stayed in the room on our own merits.



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