I have to sit down and really absorb the Social Media Index in Sixtysecondview.com that Steve Rubel just mentioned at Crowdsourcing a New System for Measuring Influence (Beta).
"..With this in mind, lots of smart people in our firm have been thinking about online influence and how to measure it. This is a critical issue not just for PR pros, marketers/advertisers, but everyone who wants to monetize content. We're experimenting with a new weighted blended approach and would like your feedback. (When I learned that I ranked highly in their calculations I told David Brain, our Europe CEO, that he fixed this to psych me into relaxing so I Twitter less. My rankings would fall and his would rise!)
The model we have developed is far from perfect, but it's a start. The key is to develop a system that can grow as the channels change. We want a system that we all like - or at least a majority. Feel free to leave comments here or on David's site. Our intent is to create this in partnership with you out in the open. It's in beta but now we need your help. Together we can find something that's workable."
The last iteration of their scorecard is this (except the top 30 is not enough - it needs to be about 10 times that, or 300 blogs/sources:
Top 30 social media index
Weighting: Blog - 30%; Multi-format - 20%; Mini-updates - 25%, Business cards - 7%, Visual - 3%; Favourites - 15%
Name 1
29
17
25
7
2
13
93
2
29
20
22
0
3
13
87
3
29
20
25
0
3
9
86
4
29
20
13
7
3
13
85
5
28
20
22
3
2
5
80
6
29
16
25
4
2
4
79
7
27
15
24
6
3
2
77
8
25
20
23
0
3
6
76
9
21
19
23
6
2
3
72
10
27
16
14
0
3
12
72
11
26
12
21
5
1
6
71
12
23
15
20
5
2
3
68
13
18
16
25
2
3
4
67
14
28
8
15
6
2
7
67
15
23
16
15
6
2
4
65
16
24
15
15
5
2
4
65
17
27
5
19
4
1
8
64
18
23
5
23
5
1
5
63
19
25
5
23
1
2
6
63
20
24
15
21
0
1
2
62
21
28
15
12
0
2
5
62
22
29
17
0
7
3
5
61
23
28
20
0
5
2
5
61
24
24
4
17
5
3
6
59
25
26
11
12
6
0
4
58
26
20
12
18
4
3
1
58
27
20
15
15
3
0
4
57
28
19
12
15
4
1
5
56
29
25
0
22
0
3
6
56
30
26
5
17
6
0
1
56
I guess Edelman is using a combination of many different factors, which, by themselves, don't mean that much (Google PageRank, Bloglines Subscribers, Technorati Ranking, Alexa Ranking, Facebook Ranking, Twitter Friends and Followers Ranking, LinkedIn Ranking, Flickr Ranking, Del.icio.us Own Library) - but maybe together, add up to a releative measure of Social Media Influence.
:...Each specific social media outlet listed above was given a standard score out of 10. Using a flexible weighting scale it is possible to vary the importance of the different tools available and consequently establish different total scores of individuals web influence. For the table listed above the following weightings were used:
Blogs 30% Multi-Format (e.g. Facebook) 20% Mini-Updates (e.g. Twitter) 25% Business Cards (e.g. LinkedIn) 7% Visual (e.g. Flickr) 3% Favourites (e.g. Digg, del.icio.us) 15% The weighting scale listed above was created through discussions with several key new media gurus. I do not anticipate this weighting scale to be the final standard and welcome everyone’s views as to what this should be.
Future copies of the Social Media Index will allow you to assign your own subjective weightings to the index to establish your own score."
I like the idea of a scorecard though most of measures of it, listed above, can be manipulated - perhaps not all of them can be manipulated at one time.
At any rate, this is the first real attempt at a Social Media Scorecard I've seen and it would be interesting to discuss at one of our Web Analytics Association Social Media Committee Meetings.
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