Even as I complain about Google, they deliver me nice alerts, like the press release for Semphonic's XChange Conference in Napa Valley on Sept 20th and 21st, which I'm attending.

I'm usually at a conference to take in information but in this case, I'll be sharing information, mostly about Web Analytics and Second Life.   Should be interesting and you can count on me drinking a lot of Red Wine while I'm in Napa Valley and Videoblogging the whole thing.

"…NOVATO, CA–(Marketwire - June 12, 2007) - Semphonic, a leading web analytics consultancy today announced the XChange Conference. XChange is a highly focused web analytics conference for and by real world practitioners and web analytics managers, brought together into an intimate setting to share experiences and brainstorm new approaches. The Conference will be held on September 20th and 21st in Napa, California at COPIA — the Premier Wine, Culinary and Arts Center nestled in the very heart of Napa's Wine Country during the most beautiful and exciting time of year in the wine country.

Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant, and speaker, will marquee as Keynote Speaker and also serve as one of the expert facilitators.

At XChange, attendees will select from a wide variety of small group "huddles." These sessions will be facilitated by leading experts in web analytics — each picking the topics that they care most about. In addition to Mr. Peterson, expert facilitators will include leading authorities in web analytics: Gary Angel, Manoj Jasra, Marshall Sponder and many others. These practitioners will work peer-to-peer with attendees on subjects such as Engagement and Brand Measurement, Site Base lining with Functional Analysis, Social Network Analysis, and Managing Data Quality Issues. Participants will work through their unique problems, brainstorm solutions and help define new solutions and best practices in the most important areas of web analytics."

By the way, at the Semphonic XChange conference XChange attendees will be able to:

–  Air issues and concerns with fellow practitioners and co-experts;
–  Brainstorm new approaches to key analysis issues;
–  Bridge the gap between using web analytic tools and doing real
    analysis;
–  Hear the concerns, fears and wild ideas that are shaping our
    community, and be a part — not a target — of the conversation!

Here's the URL to find out more about the Semphonic XChange Conference http://www.semphonic.com/conf/