I found this user generated Flash game at PlayMyGame to be very interesting - to say the least!   At any rate - you can take a swipe at me by pressing the A, S, or D keys (the Space Bar is for blocking).

Seriously, the idea has possibilities because people are more engaged when they can play games - I think the architects who I have had as clients could have benefited by this approach.  Also my current clients in the travel industry - IE: Trip to Ireland / Scotland - can benefit from searching for a "pot of gold" in a travel package …. it's not so far fetched - the tools almost are ready for something like this.

Add a dash of Social Networking - people uploading their videos of trips to a travel package - or people uploading videos of their built houses based on an architects plans - and you have the beginnings of the way you need to market now.   But it all starts with getting people engaged and there's nothing a game to do it.

Go ahead, take a punch at me - the game even gives me a back eye bruised upper lip.  I read about PlayMyGame.com from TechCrunch - which has a bit more of a write up than I have …. figure I'd go right for the action!