Web analytics, web metrics, and how to use them to track and improve conversions

I knew for over a week but did not blog about it since I was waiting for the Web Analytics Association to officially announce the new Board of Directors; today, in April's WAA Newsletter, they did announce the new Board and I'm on the list.

You voted, and here is your new Board of Directors:

• Jim Sterne -- Target Marketing consultant (returning director)
• Avinash Kaushik -- Analytics Evangelist for Google
• Robbin Steif -- CEO LunaMetrics
• Andrea Hadley -- President NetSetGo Marketing (returning director)
• Seth Romanow -- Senior Director, Customer Intelligence and Analytics, Microsoft (returning director)
• Marshall Sponder -- Web Metrics Analyst for IBM
• Neil Mason -- Co-Founder Applied Insights
• April Wilson -- Director of Customer Value Management for The Dallas Morning News
• Laura Paxia -- CTO ImetriX.biz

Welcome to all the new faces; welcome back to the familiar faces. It looks like a great team for the WAA.

I'm pretty happy...grinning actually - and now can go public with it.   I'll be at the next Emetrics Summit and the WAA General meeting on May 6th and the Board of Directors meeting on May 10th.