I have read several articles regarding the Death of the Pageview lately, but few that offer any solutions. Tom Hespos article in IMediaConnection today floats some possible solutions:
"… if an AJAX application requests XML data from a publisher's web server in order to update itself, that information request becomes a part of a site's traffic. In effect, this would categorize a number of data requests as page requests."
"…suggest that we need that all-encompassing definition of engagement that advertisers, agencies and publishers have been struggling with for the past couple years. An engagement metric would be advantageous…"
It seems the first idea is easier to do than the second (universal engagement metric); but XML data can be gamed, as the article pointed out.
I think it's good that solutions to the Pageview, in this case, were actually offered.