There was a big deal last year when Blog Aggregator BlogBurst announced a service to stream bloggers post to Mainstream Media Outlets. But nothing seemed to have happened. I must have looked 20 times over the last 8 months to see if any of my numerous posts, many the right kind of content for BlogBurst, ever ran - and always, I saw a blank screen - until today.
But look at the story that ran! The iPhone! And most of the content for that post was from ReadWriteWeb and, I think, The Wireless Report (which is now defunct due to AOL pulling the plug … why? I haven't got the slightest idea since WR was a pretty good blog and well read)
It's also pretty clear the kind of content BlogBurst likes - since I can see the top 100 blogs from their "Leaderboard" which includes
Anyway …. I bet some textual analysis could be run on all of the 100 blogs to see what they have in common - but I won't bother …. I'm not that interested.
Here's the actual results - 3 bloody clickthroughs on … impressions
So…..the headline ran 110,000 times and my syndicated post on the iPhone was looked at about 160 times on January 10th and 11th, and only 3 times did someone actually click through to my actual site, webmetricsguru.com
And I ran with a story that everyone was interested in at that moment - The IPhone!
Looking at my traffic over the last month - you'd not see any significance from BlogBurst (only 3 visits would have shown up - are hardly visible here).
I think BlogBurst needs to be more aggressive in pushing out content - it seems to me that they're totally missing the long tail.
I think I've said enough about BlogBurst today.
