I agree with Avinash Kaushik - looking at your top exit pages as an indicator of where your losing visitors in the conversion process -does not tell you much - especially if your website is a blog.   Why are blogs problematic for this metric? 

Most long tail visits (keyword based) will find the blog post on Google natural search - come to the site, read the post (and have no record of the time time spent on page because they did not go to another page - and many analytics packages don't tell you how long a single page visit/session lasted - so it says…0 seconds) and leave.  The Entry page is the same as the Exit page in the majority of blog pageviews (or should we call it blog "impressions" - same thing).

Today, I noticed a visit to WebMetricsGuru that came from a keyword search I knew I had no content for (or so I thought) - so I was puzzled why someone would come to my site for a search on the author Lisa Gardner - a writer I never read or commented on.  (I guess I'll have to read one of her books now!)

Turns out Lisa Gardner was the subject one of a PRWEB press release Know More Media runs on our blogs - each of us has a PRWEB Press Release feed that matches the content of our site (or is supposed to).  The PRWEB feed raised visits to Webmericsguru.com by ~10 to ~20 percent since it's been running over the last few months.

In this case, Lisa Gardner is running a contest called "Kill a Friend, Maim a Buddy". 

I don't know why that particular press release matched the content of my blog - but it appeared and ranked well enough to be noticed by someone searching for Lisa Gardner in Google this afternoon - who then came to my site - read the press release and left.  

Certainly, Visitor Exit Page is not going to tell me much here.  We already know the visitor, in this case, is clearly not interested in Web Metrics - that's obvious.

But I had a chuckle over it …. yes, there's someone I should enter into the contest ..

"….Here’s how it works: Have a friend you’re really fond of? Enter her name in the “Kill a Friend, Maim a Buddy” Sweepstakes, and immortalize her forever as a Lucky Stiff. A bit peeved with your boss? Nominate the head honcho and ask your coworkers to do the same. Or if you’re feeling a little suicidal, provide your own name for the grist mill. Who are we to judge?"

"…Thank you for your interest. I do read all of my e-mail, and try to reply as my schedule permits. For contest entries, I e-mail the winner at the end of each month. For those of you offering to serve as an expert, I will contact you as the need arises. "

OK, I filled out the form and put someone I used to know named Tammy into it.

Anyway, I agree with Avinash Kaushik that visitor exits don't really prove anything (unless your looking at a closed loop - like where visitors drop off while in the process of filling out a multi step form -…. like a shopping cart that has multiple pages).