Quantcast - Konrad Feldman, who I met with earlier this year - enhanced their analytics offerings according to Micro-Persuasion.   I've been playing around with Quantcast - wish it would show the enhanced information on all sites (like my own) instead of a subset of what they've indexed. So far, the new features are what they mentioned they were working on a couple of months ago.

 According to Steve Rubel:

"…The gang at Quantcast has added added a bunch of new goodies, including comparative charting, traffic trends and siteographics that tell you what similar sites people in their panel are visiting. I bet they're not only going to give Alexa trouble, but I also think that folks like Nielsen and comScore should be nervous. This is powerful stuff and I find I am tapping into their site almost on a daily basis. "

Of all the features - Siteographics is the most interesting and hardest to figure out how to use.  But let me put this in perspective - I've worked on several sites this year, and the Siteographics might tell me what the audience that comes to a site is most interested in.

For example - people who visit the Metropolitan Museum's web site would be most interested in: MAGAZINES!  Wow!  Especially the Smithsonian and New Yorker Magazine. From TV and Cable, PBS and from retail - Talbot's.  Hmm.   So this is really useful to an advertiser mainly.  OK, I can use that information.

I don't put that much weight yet in the visitor information but I would look at things like the propensity of people's income, depending on what I was providing.  I looked at the stats for Webmetricsguru.com and it's not as populated as I would like at this time but it does offer a statistic that many of my visitors have incomes over 100K (four times the average) - that might be meaningful to someone who was an advertiser.

I'm liking what I'm seeing so far.