Just opened up my MarketingVox email for today and read about Massive VNU Layoffs Begin, Nielsen Spared.    

"…The cuts come some months after VNU was acquired by private equity firms and a new CEO took the helm with a compensation package estimated at $100 million "if he delivers on certain corporate goals," according to the article."

That's perverse.  I understand Private Equity Fund Managers and investors put a new a CEO in place to cut jobs and increase revenue - but I think it's perverse to reward someone destroying jobs and people's livelihoods.  

I think CEO's should be rewarded for creating jobs - not destroying them. 

Anyone can cut - it's much more difficult to add resources correctly - but getting a 100 million dollars to throw people in the street?  Right around Christmas time too…. reminds me of Uncle Scrooge.  Somethings never change.

 "…VNU, parent of various trade pubs, Nielsen Media Research and AC Nielsen, among others, first made cuts among top editors of trade publications, including 10 editors at the Hollywood Reporter, writes MediaPost Editor Joe Mandese."

I had a subscription to the Hollywood Reporter last year - never read it much - got it for free as part of a return on my Continental Airlines card.  While I did not really need the Hollywood Reporter - it had a lot of material - I guess will less editors they'll be less content to read. 

Again, Movie news was not my thing …..but ….. I wonder if anything much is being accomplished by this layoff - out side of a couple of people getting richer and a lot more moving, hopefully, to new jobs.