I got a copy of "Fishing from a Barrel" by Rob Graham last month at Ad-Tech and wrote a review of the first two chapters in Big Green Blog tonight.  My post on Behavioral Targeting is worth reading and I connected it with my post on How to be a millionaire - Seth Godin's advice, that I wrote earlier today. 

I did not find the book on Amazon yet but it looks like RevenueScience did provide the copy I have (which is autographed).

I'll post my review of the rest of "Fishing from a Barrel" later on this week, once I finish reading the book - what I have read so far is excellent information - and very useful.