I spoke with JT Manning of GenieKnows on Tuesday when I was attending Ad-Tech NY. GenieKnows is launching its vertical search, with Health, Business and Gaming search engine verticals - an alternative tool to source out focused information within these specific markets.
However, everyone who knows the way I work - knows that I'll end up asking what I want to ask - and it was not so much about vertical search - it was how relevant using GenieKnows contextual adversing network.
One thing that's really good about GenieKnows - you get a personal rep to deal with when you set up an account - you dont' just get anyone ...you deal with your rep, and that's a whole different ball of wax from what you get with our average AdWords account.
It seems to me GenieKnows might be a better deal in terms of where your ads appear - the publishing sites that are part of their networks are much more closely screened than the larger networks. Also the rates to put you on GenieKnows are much less expensive. And the amount of traffic is decent.
Organic and paid results are presented together and also categorized into buckets with the categories on the top (Health, Gaming, Business, Local, People) affects the categorization in the left nav.
The people search is not that good - I could not locate people I know exist and can find in other people search tools.
Overall - GenieKnows is probably a good deal - only not that many people use GenieKnows.com and that's the problem for all of these smaller niche contextual ad networks.
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