David Lubars and Drew Ianni-BBDO North America
I went to a large, packed hall on the third floor of the Hilton to hear the first part of the morning keynote for Ad-Tech. It was hard to find out where the keynote was taking place - but I knew from experience it was in this large room - else I'd have been lost. So the first impression I have about this Ad-Tech ... not enough people walking the floor with information for attendee's - that's my immediate feedback.
David Lubars gives me the impression of someone that's open to anything that works ..he's willing to try - if it makes sense and I think he says as much below.
I also saw people wearing interesting costumes to get my attention - like a person wearing a Digital Monitor over their head.
Q. What is top of line for you right now?
I think about people don't want
look at the great stuff we make and how we can make people look at it.
I try to be media agnostic. I don't care where the medium is just that
want to engage.
I just want to reach people.
Madonna
What keeps you up at night?
I'm a naturally paranoid person...I am worried that we're going to piss
off people by over exposing them to ads, most which are not that good.
You have to go everywhere your customer is..goes (conflict...trailing
people yet don't want to offed them)
Think on the idea first...then figure where it goes...the opposite of
how it is usually done.
I don't have to sell that hard...get insight and figure out the path
naturally.
If you have a great insight ..Dodge Caliber...MySpace..a campaign that
actually done in a couple of hours.
We are open to try new things as long as it makes sense.
Snickers...Digasodes..back eyed peas want to become Hip Hop stars...
90 sec instant def ..
Slick, great production value...but how to compress in a short attention
span.. But I think if it is cool and different you don't have to worry
about the time element.
People want the answer...people need to know now.
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