Kathleen Hessert - Sports Media Challenge - FANTASTIC PRESENTATION - I will be doing an interview with Kathleen Hessert shortly.
Creating Buzz – Identifying Advocates – part of what we do now
NCA Football is not NCAA - it’s the movers of college athletics
www.Everygamecounts.blogspot.com - but many people don’t know what a blog is – but that’s ok – we can transcribe what they say and put it on the blog
We map Value in Real Time Analysis & Actionable Insight
Note: Kathleen showed her buzz measurement product and I hope to see a real working version that I can play with.
Mapping Online Fan Activity (shows a very interesting map)
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Intense reaction to Talent
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Immediate, strong reaction to production components (actionable info on talent, competition, etc) (post vs. views of the post)
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Identified emerging issues
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International reach
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Influence barometer
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Ratio of fan “posts” to “Views”
- Average 1:20
- Low 1:8
- High 1:207
Mark Rogers - algo for determining authority - England - we feel it's very accurate. We have something called the "Sports Blog Index"
- Degree of community
- Is this is a must read
Questions - quality of matchups ?
There's a real problem in becoming an Spenser of a sports event and yet fans are just video taping off the TV set and posting it.
WOMMA - high importance on "transparency"
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