I believe metrics and art are one, at least, they are for me. Talking with a fellow attendee tonight, before the first Web Analytics Training Day begins (in a couple of hours) I mentioned that determining the effectiveness of online promotions has had at least two factors that need to be considered - 1) content 2) position.
We also talked about segmenting visitors off a site's homepage by simply not putting all the content on the homepage that companies often do. But now I'm going to take that into the realm of art, my own art.
In my After The Bath, a painting that took me over a month to do - eighteen years ago - I tried so hard to paint in ways that were not really me - yet the most satisfying parts of After The Bath, were the ones that came naturally to me.
What I've learnt - that it takes a "reduction" of elements to the point of simplicity to make my paintings work. I am tempted to draw the parallel to effective branding where an effective logo, associated with a companies meaningful difference - which translates into a brand strategy - is communicated to the viewer instantly (when it's done right).
And yet, with Web Analytics - we often try too hard - collecting too much data - and can't really see the forest from the trees. The funny thing about collecting too much data - the original question you want to answer - is still not answered.
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