So ...... am I supposed to write my own Theme Song? Seth Godin says everyone ought to have a theme song of their own.
"Theme songs are the black holes of marketing--super condensed memes under enormous pressure, putting a whole bunch of ideas and emotion into a tiny space. Right now, there's a lot of Sly and the Family Stone going on with the Squidteam. Do you have one?"
Seth says I should have my own perfume too:
"While we're at it, you probably need a scent as well. Kurt Anderson reports that the New York Times now has a perfume critic... and then recommends Christopher Brosius, who has even figured out how to put to the scent of snow into a bottle."
Aside from having the "song" ... who's supposed to listen to it? I'm not a very good singer - actually, I'm an awful singer! Maybe I just need to listen to the song myself - I'd be interested if Seth Godin would reply and tell me what he had in mind when suggesting we all have our own songs and scents.
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