Web analytics, web metrics, and how to use them to track and improve conversions

Kathleen Bagley Formidoni -Blastpr.com

Old School Media Relations

            Press Release Process

            New School: PR WEB 2.0

Complicated automation

            Optimized for SEO

            Set up Email outreach

Online PR Measurement

            Podcast downloads

            Blog chatter

How do Optimized PR Impact Website Interactivity

            Study Releases from midsize company over 2 months

-         visits to Press Room up 53%

-         visits to contact us section up 46%

-         home page visits up 25%

Not all wires are created equal

PRWEB – good but can’t actually measure podcast downloads

MarketWire – better for SEO

Lonelygirl15 – she had 100,000’s views to her views to her video

            Was it successful or crazy?

            Text book example of CGM gone astray?

            Did it impact Jessica or YouTube brand?

            How will it change the way marketers look at YouTube and other Video sharing sites?