Web analytics, web metrics, and how to use them to track and improve conversions

Just heard about and confirmed that Google Blogger Search is part of the Google News page and when you search for anything in Google News, you'll see, at the bottom of the news result page, an option to also perform a search on blogger.

For example: Search on Ad-Tech in Google News and here's what happens:

http://news.google.com/news?hl=en&ned=us&ie=UTF-8&q=Ad-Tech

Bottom of page: New! More ways to find the latest on Ad-Tech:

• Search blogs
• Create an email alert

http://blogsearch.google.com/blogsearch?hl=en&client=news&q=Ad-Tech&ie=UTF8

And guess who's interview is the second result?

WickedFire Tshirt ideas for Ad:Tech NY?

9 hours ago by Jon   I'm also going to make some postcards/flyers for WickedFire for people to hand out at AD:TECH and at all the parties, so if you're planning on attending, do the community a favor and hand some of these out to other ad networks, ... Wicked Fire :: Internet Marketing Affiliate... - http://www.wickedfire.com [ More results from Wicked Fire :: Internet Marketing Affiliate... ]

 

Interview with Drew Ianni - new chair of Ad-Tech

9 Oct 2006 by Marshall Sponder   There's a brief writeup on the Ad-Tech site of Drew Ianni's professional career before he ... Marshall: Now that you have taken over as the new chair of Ad-Tech, ... Drew Ianni: I'm not really sure Ad-Tech is all that much like the TED ... webmetricsguru - http://www.webmetricsguru.com/ - References

Susan Bratton Dishes Web 2.0 on DishyMix Podcast

17 Oct 2006 by info@adtech.com (ad:tech)   Former ad:tech Chair (currently Chair Emeritus) and well known personality in the world of digital marketing, Susan Bratton, recently launched DishyMix, a WebmasterRadio.FM show on which yes, yes, dishes with industry luminaries such as ... ad:tech - http://adtech.simplefeed.net/rsrc/link [ More results from ad:tech ]

I would think this new feature should increase the traffic to my blog(s) as the potential to execute Blogger Searches increases the odds a blog will get news search traffic.

On the other hand - I don't like the search being on the bottom of the news result page - I know it's logical that it be at the bottom - but I'd rather it be in the left or right part of the search results page - that way it can be seen more easily.