Micro Persuasion mentions two studies, just released, about the influence of blogs in Young boomers, Gen X’s and Gen Y’s.

"Charlene Li at Forrester, notes that 24% of Gen Yers read blogs. This is twice as high as the 12% of Gen Xers and three times the 7% of Young Boomers (ages 41-50) that read blogs. Charlene says "skeptics of blogs should suspend their disbelief and look to at least one bell weather demographic to get an idea of how widespread blog readership can potentially grow in the future."

I thought Charlene Li said the blogs and podcasting were not taking off that fast, just 6 months ago; I wonder how much stock she places in  these two studies which she posts about?

" impact of blogs on B2B brands. The study, conducted by KnowledgeStorm and Universal McCann, found blogs have made inroads into B2B technology companies with more than 53 percent of respondents saying the content they read in blogs has an impact on their work-related purchasing decisions. Some 80 percent of respondents say they read blogs, with 51 saying they read them at least once a week.

Blogs may be a factor in purchasing decisions  -  meaning more businesses should start blogs and make them interesting to read.