John Battelle cites a Boing Boing post about Google’s new Mobile Search Advertising

"AdWords customers can develop their own mobile advertisements and marketing campaigns, and can set daily budgets, establish scheduled marketing messages and pay only when consumers click the ad or call the business."

Mobile advertising is the next big thing - especially for the Hispanic market; there’s many talks and podcasts I have listeded to from recent Ad-Tech’s, Search Engine Strategies, IMedia Brand Summits, etc, all saying the same thing.