Contextual PPC often fails in Email Marketing

Posted by Marshall on September 16, 2006 | Link It

I have a real problem with the PPC Contextual advertising going on at AOL.  Maybe it’s not really AOL’s fault - maybe it’s what ever is behind the algorithm for PPC Contextual Adverstising.  Look at this (below).

bad ad plus my mpainting.JPG

I did a nude study this afternoon at my studio space, Brooklyn Artists Gym, and sent a .jpg to an artist friend, Amy Crehore.  But look at what happened …… it totally worked against what I was attaching to my email - unless the ad is saying my model should lose weight.

I thought the whole thing was funny - but it’s also showing the weakness of this form of adverstising - esp when there is a picture being sent as part of the email.  Here’s a couple of additional examples of how messed up this is:

bad ad plus my mpainting 2.JPG

bad ad plus my mpainting 3.JPG

Maybe the algorithm for PPC Contextual Adverstising is so bad….it’s good!  I mean, it’s kinda in the ballpark - it’s showing the backside of my model!

bad ad plus my mpainting 4.JPG

I guess AOL or whatever runs the contextual search program - thinks my model should go on a diet!

By the way, I’m not really a figurative painter - I sorta just paint again, mostly to work on issues I found I could not work out any other way ….. and I like to think of myself as both a web analyst and an artist in the same moment.  If your interested in my Art Thoughts and the shows I view, visit my www.ArtNewYorkCity.com blog.

Filed in PPC


1 Response

These are the current comments for "Contextual PPC often fails in Email Marketing"

ahmad
04/30/08 @ 10:49 am

Hello, I am Ahmed, Egypt - Cairo, I am a young unmarried, 30 years, I need to love forever, I want a hot lady, Thanks>>>EMAIL/abozobr55@hotmail.com



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