If you write about a company and use the company name you may be enabling traffic to your blogs that would not get otherwise (esp if you use the stock symbol for the company).

We recently had a contest on Know More Media for this very thing, but I did not focus on it; however I have noted that I am receiving traffic on selected blog posts I have wrritten where a company name was mentioned.  For example, see below:

Domain Name		comcast.net ? (Network)
IP Address		24.34.160.# (Comcast Cable)
ISP		Comcast Cable
Location		Continent  :  North America Country  :  United States  (Facts) State  :  Massachusetts City  :  Beverly Lat/Long  :  42.5653, -70.8578 (Map)
Language		English (United States) en-us
Operating System		Microsoft WinXP
Browser		Firefox Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.0.5) Gecko/20060719 Firefox/1.5.0.5
Javascript		version 1.5
Monitor		Resolution  :  1024 x 768 Color Depth  :  16 bits
Time of Visit		Aug 2 2006 7:26:04 am
Last Page View		Aug 2 2006 7:29:57 am
Visit Length		3 minutes 53 seconds
Page Views		2
Referring URL		http://www.google.co…finance?cid=14233519
Visit Entry Page		http://www.webmetric…_finally_coming.html
Visit Exit Page		http://www.webmetric…_finally_coming.html
Out Click
Time Zone		UTC-6:00
Visitor’s Time		Aug 2 2006 8:26:04 am
Visit Number		46,592

Looking at your web logs regularly will uncover treasures.  What happened?  I wrote about Google Radio Ads the other day mentioning DMarc, a company that’s listed in an exchange, and that information (my post) became a citation against DMarc .

My point being that you need to be the 100 eyed durga (if that’s the right term) and use every opportunity to interconnect your content with places it can show up.   I did not actually plan on creating this connection, it happend by itself - I will be more aware of it for now on.

By the way, my original post on Google Radio ads is here