The Effect of Boing Boing on Amy Crehore Buzz

Posted by Marshall on July 16, 2006 | Link It

My last post of the effect of being Being Slashboinged and Digged at the same time! while also being mentioned in Boing Boing inspires my last post for Sunday.

Amy Crehore's Monkey Love Series

I have a case study in Amy Crehore’s "Monkey Love Series" and other recent work featured in Boing Boing.   One of the things that I noticed from the VitalSecurity.org post was how much traffic came to his site from Boing Boing due not only to people clicking on a link from Boing Boing, but also from people copying the post and pasting it in their own blogs and having more people and more enduring traffic come that way.  

Using Web Analtytics tools that are free, I’m going to show the Buzz those posts generated - and I don’t even need HitWise to do it.  Normally, I’d write art stuff in my other blog - ArtNYC, but this is post about Buzz Traffic Trends - so I’ll leave on Webmetricsguru.com

There were 13 posts written that I could pull out of Google within the last 10 months - that’s amazing - one would expect a lot of brand lift from that much exposure.

Chronology - last 6 months - Google

    1. Boing Boing: Amy Crehore’s The Creature  July 3rd, 2006
    2. Boing Boing: Amy Crehore show in Santa Monica June 19th, 2006
    3. Boing Boing: New Monkey Love painting by Amy Crehore June 6, 2006
    4. Boing Boing: Amy Crehore’s "Monkey Love Series" prints for sale April 18th, 2006
    5. Boing Boing: March 21, 2006  March 21, 2006
    6. Boing Boing: Two new paintings by Amy Crehore March 21, 2006
    7. Boing Boing: New Roq La Rue show in Seattle: "Sweetest Taboo" Feb 8th, 2006
    8. Boing Boing: Amy Crehore’s "Flower Muncher" painting Feb 3rd, 2006
    9. Boing Boing: Three new Amy Crehore prints for sale Jan 5th, 2006
    10. Boing Boing: Amy Crehore print for sale: "Bubble Gum Encore" Nov 11, 2005
    11. Boing Boing: Interview with artist Amy Crehore Oct 3, 2005
    12. Boing Boing: The art of Amy Crehore Sept, 16, 2005
    13. Boing Boing: The Blab! Show opens September 24 in LA Sept 14, 2006

First Tool - Blogpulse.com   Pro: Free, can look at actual blog posts from charts,  Con: only covers 6 months max.

Amy Crehore Blogpulse.JPG

For the 6 months I can measure, everytime a Boing Boing article by Mark Frauenfelder was posted, and it contained a name of a Amy Crehore series, that series was Brand Lifted and there was more visibility for Amy Crehore in the Blogsphere (although each spike only represented a couple of blog posts in the BlogPulse tool - there must have been more than what’s in BlogPluse’s database).  Therefore, writeups in Boing Boing do generate Buzz, and I’m sure they generate traffic.  How much Traffic?

Amy tells me she got:

"35,000 page views of page 5- reading a counter on my website"

Also, according to Alexaholic Amy got .1* 800,000 or 80,000 pageviews between June and July 05 (that might be a bit overstated).  A pageview is not the same thing as visit - so while the numbers are not that accurate for Alexa/Alexaholic - it does show that all those posts in Boing Boing are producing an overall Brand Lift for Amy Crehore.

My last post for today - I’ll take my Web Analytics hat off and watch some TV.

 



1 Response

These are the current comments for "The Effect of Boing Boing on Amy Crehore Buzz"

07/19/06 @ 7:25 pm

Natalie Glance (she-without-a-blog) pointed out a couple of articles to me about the effect of being cited on BoingBoing (see here for the first article which cites the second). The blogosphere is full of case studies of 1, so I’d



Post a Response

Name (required)

Email (required, not published)

Website (optional)

Note: The following tags are approved for comments on this blog:
<a href=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <del> <strong>