PRWeb added some more new features - I’m not even sure about all of them as I’ve not run a new PR for a couple of months.

A list of the enhancements released today includes:

•    A new Technorati tagging widget has been incorporated into the press release submission form, thereby streamlining the process of creating Technorati tags. While it has been possible for users to create such tags for some time, this feature makes it easier for the average user to take advantage of this important tag space.

•    The user interface includes a Tag Suggestion utility that analyzes press release content to facilitate the automatic generation of effective tags that match press release content and keyword density. (interesting!)

•    A separate PRWeb tag space has been released. It merges tag data from user-supplied Technorati tags with auto-generated tags identified by PRWeb’s keyword density and identification technology.

•    The newly created PRWeb tag space provides visual clues to both density and popularity. Tag fonts are sized according to the number of press releases associated with a particular tag. Tags are then colored based on click popularity. Red tags are most active, and then followed by green and blue tags, respectively.

The PRWeb platform keeps getting better and better - it’s becoming a major part of SEO.  I first heard about the updates (there seems to be updates on PRWeb very often lately) from TopRankBlog.  Lee Odden thinks that using the SHIFT template that’s now built into PRWeb is going to make social media commenting more effective:

"Which makes sense. The SHIFT template is great for sending individual emails or pitches, but with PRWeb you actually have those features built in to the wire service distribution platform. How much more effective would it be to take advantage of social media when these features are inherent in the distribution system rather than single press release documents? I’m guessing a LOT more effective.

So Press Releases go viral?   I’d like to visualize how you’d make a PR something that other people comment on (outside of adding or referencing the PR in a blog or website and having people read it and access it from there).