I watched Project Runway tonight (which looks like it’s becoming more like American Idol - showing the contestent screening process, etc).  Thought it might be good to see what kind of BUZZ and search behavior is being generated by Project Runway.

Seems like there is more activity for Project Runway - but not so much for Heidi Klum.  What about Search Funnels?

The Microsoft AdLabs Demographic Prediction tool says the audience for Project Runway is :0.79  :0.21 and yes, my wife does like to watch it, but I enjoy it to.

Age: 25~34 Oriented with following distribution:

But more Males under 18 like to watch Project Runway according to this tool - and that does not sound right (to me).