I was thinking of some of the other posts I’ve done to figure out search behavior such as Ashlee Simpson.  Using Microsoft AdLabs Search Funnel tool here’s a representation of the search queries originating on a search for Ashlee Simpson and those that occur as result (when Ashlee Simpson is the starting point of a query).

Searchers start by thinking of Ashlee in the same way they think of Brittney Spears or Hillary Duff or her sister Jessica Simpson.  On the other hand, when as search is started about Ashlee Simpson the results are pointing more towards Jessica Simpson, or Ashlee’s lyrics or picture, etc.  So people are really searching for Ashlee to get information about her or her sister.

Here’s a couple more links to other posts where I have used the AdLabs tools.

Clay Aiken scores new fans on American Idol Finale , Idling In America - Search Trends from AdCenter , Idling In America II - Search Demographics from AdCenter , Idling In America III - Searcher Geolocation from AdCenter , Microsoft’s adCenter Labs Demographic Prediction Demo weighs in on American Idol Popularity , Marshall Sponder’s Paintings - Web Metrics Underpinning - Part 1 , Google Music Search and  another visit to the Met Museum.