Micro Persuasion cites a UMass study that profiles what it takes to successful business blogger.
. Dr. Barnes extracted the following "truths" from her research:
1. Blogs Take Time and Commitment
2. Blogs Must Be Part of A Plan
3. A Blog is a Conversation
4. Transparency, Authenticity, and Focus are good. Bland is Bad
I downloaded The paper (PDF).
Here are some highlights:
There are all types of blogs. They include political, business, religious, financial, health oriented blogs and many more. Each has hundreds of specific subdivisions. In this study there are, corporate blogs for internal and external use (38%), independent blogs (27%) corporate sponsored blogs (15%), business affiliated/endorsed blogs (7%), business and business development blogs (5%), internal corporate blogs (3%) and a “network” blog. Three blogs in this study did not fit any of the above classifications. There are strategies to learn from every blog. One important strategy is defining your niche, or type. That allows you to formulate a tag or classification so that readers can find you quickly and easily.
And the main reason for the blog really is to Express your Opinion and Encourage Debate (not promote your business)!
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