I guess it was just a matter of time till online Press Releases get SEO Optimized for you.  Well, according to Online Marketing Blog, you now can Optimize your Press Release as your creating it.  Lee Odden has a couple of nice screen shots in his post at the Online Marketing Blog.

"The SEO Wizard will guide members in structuring their press releases in a way that will give them optimal results within news and search engines. The idea of search engine optimization, or increasing a company’s value in search engines by using specific keywords, has gained popularity in recent years. PRWeb’s SEO Wizard quantifies keyword traffic, so users can focus on the keywords that are popular search terms and valuable to their PR and marketing campaigns."

You can read the entire PRWEB Press Release here.

"SEO Wizard’s computer algorithm analyzes the keyword structure within press releases and provides users with reports that guide them in refining their press releases using the best keywords and phrases. These guides use keyword density analysis based on leading search engine technologies. We then provide related terms and phrases that users can substitute for higher performing results.

SEO Wizard also evaluates key elements such as anchor tags and hyperlinks, adding search engine value to each unique component of the client’s press release. Combined with PRWeb’s existing SEO platform, the results are a superior, higher performing press release that truly improve online visibility of the final product.

The Bar keeps being raised higher - now everyone gets to be optimized so some other way will be found to pick out the more relevent Press Releases from the less Relevent Press Releases.  One thing is clear though - more and more - power is being moved from the provider - and even from the vendor - directly to the user/creator.   That has profound implications if it’s carried out to it’s logical end (it probably never will be).