I like HitWise and I wish I could get more of my clients to buy it [it's very expensive] - HitWise can produce real search and traffic numbers though, and HitWise often comments on current trends as part of their search demand, search trend and demographics profiling capabilities. I often meet HitWise representatives at Search Engine Strategies and Webmasterworld Conferences.
HitWise just released some news about NBC and Sweeps Week and one of the reasons NBC got more traffic was online contests and streaming content with converted television viewers into Internet visitors.
Fox’s ‘American Idol’ was the most searched for television show for the week ending May 27, 2006. I covered American Idol 5 Search Behavior focusing on top stars such as Taylor Hicks and guest Superstar Clay Aiken in the following blog posts (in case you missed them)
Idling In America - Search Trends from AdCenter
Idling In America II - Search Demographics from AdCenter
Microsoft's adCenter Labs Demographic Prediction Demo weighs in on American Idol Popularity
Here's the actual information released from HitWise in full. Hitwise Data Shows NBC Captured 43% of Visits to Major Broadcast Network Websites in May New York, June 1, 2006 – Hitwise, the leading online competitive intelligence service, reports that NBC.com led the four major broadcast networks in market share of US Internet visits for the four weeks ending May 27, 2006. In that period, NBC.com claimed 43 percent of visits to the four major network sites, and visits to NBC.com were up 100 percent compared to a year ago (four weeks ending May 28, 2005).
Four Major Broadcast Network Websites Average Weekly Market Share of Visits Rank Name Domain Market Share 1 NBC 43.45% 2 ABC 27.14% 3 CBS 20.75% 4 FOX 8.67% Data period - week ending May 6 to May 27, 2006 Source: Hitwise (www.hitwise.com)
According to Hitwise Search Intelligence data, 30 percent of search traffic to NBC.com for the four weeks ending May 27, 2006 was related to the show ‘Deal or No Deal,’ indicating that the popular game show’s online component has been a hit with web users, and may be partly responsible for the traffic increase to NBC.com
Visits to ABC.com were up 8 percent for the four weeks ending May 27, 2006 compared to the same four weeks last year, and accounted for 27 percent of visits to the broadcast network sites. CBS.com and FOX.com followed with 21 percent and 9 percent respective share of visits.
STREAMING SHOWS
In early May, ABC.com began streaming episodes of selected shows for free. The market share of visits to ABC.com increased by 25 percent when comparing the week ending April 29, 2006 and the week ending May 27, 2006. ABC.com’s Full Episode Streaming site was responsible for 14.4 percent of the traffic leaving ABC.com during the week ending May 27, 2006. During the month of May, visits to ABC.com Full Episode Streaming peaked on Thursdays, the day after the airing of Lost, which indicates it may be the most popular show for viewing online. There were smaller spikes on Mondays, indicating viewing of Desperate Housewives, which airs on Sundays.
“Compelling Internet calls-to-action, such as online contests and streaming content, are clearly what’s necessary for the networks to convert television viewers into Internet visitors,” said Bill Tancer GM of Global Research for Hitwise. “As we approach the fall season, expect the networks to further leverage the power of multi-channel engagement.”
AMERICAN IDOL TOPS SHOW SEARCHES IN FINAL WEEK
According to Hitwise Search Intelligence, Fox’s ‘American Idol’ was the most searched for television show for the week ending May 27, 2006. Other shows that followed were ABC’s ‘LOST,’ NBC’s ‘Deal or No Deal’ and ‘Days of Our Lives’ and Fox’s ‘The OC.’ The market share of visits to Fox’s stand alone American Idol website eclipsed visits to NBC.com the final week of the show, increasing 34 percent for the week ending May 27, 2006 versus the week ending May 20, 2006.
That's one of the things I like about HitWise - you can pretty much pull data on whatever you want - any subject, almost any business in any industry for many areas of the world.
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