I’m not the only one that writes about Microsoft’s AdCenter Ad Labs Tools (man, is that hard to write and pronounce), SeoBook has a great post that goes into detail on most of the tools I liked.  

SeoBook also went further is detailing how each tool could be useful.

Content Categorization Engine:

This tool tells you ways your site may be categorized. Useful for:

  • helping you determine what types of webmasters might be interested in linking at your website
  • determining what type of affiliate ads you may want to consider using
  • seeing how well search engines understand what your site is about

Try Microsoft’s Content Categorization Engine

That’s just one example - just go read his post, and then come back here and read all of mine again;  here are some recent posts i’ve made on Microsoft’s AdCenter Ad Labs Tools:

Idling In America - Search Trends from AdCenter

Idling In America II - Search Demographics from AdCenter

Microsoft’s adCenter Labs Demographic Prediction Demo weighs in on American Idol Popularity