Interesting Site Search Metric - The Propensity to Search

Posted by Marshall on June 13, 2006 | Link It

 HipMojo points out a metric I never used before, but makes a lot of sense to examine.

The Propensity to Search is an estimate of how likely a visitor to your site is going to use your internal site search.  Here’s an interesting analysis that was done for the new MySpace Vertical Search announcement today by HipMojo and announced to me by John Battelle.

myspace_search_business_value.jpg

 

 

 

 

 

 

The number of search queries anyone who has access to their site analytics can figure out - HipMojo was trying to guess what MySpace.com’s search queries are, as well as some other business metrics. 



1 Response

These are the current comments for "Interesting Site Search Metric - The Propensity to Search"

Anonymous
06/15/06 @ 9:00 am

Using number of searches with unique visitors to calculate propensity to search is just bad math. One user can search many times so the 20% in the assumption is inaccurate.



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