IMediaConnection has a great article on what works on MySpace.com - took excerpts from the ImediaConnection article (below).

"Creativity has been the key to MySpace’s success since the site’s beginning. Along with crafting their written profiles, users manipulate the look of their space with easy html codes to change fonts, layout and color scheme (as well as picture backgrounds or wallpapers) of their personal pages".

Here are five lessons from MySpace for marketers:

Keep it new
Profiles that are constantly updated with new blogs, photos and comments get continuous views. Young people expect marketers to keep them engaged with new content.

Keep it creative
From amateur photo shoots to custom designed backgrounds, MySpacers take time and craft with their profiles. They are savvy and expect as much from marketers.

Keep it personal
One-on-one relationships (or at least perceived personal connections) are as important for actual brands as they are in the "personal brand image" that MySpacers create.

You’re known for the company you keep
The people, groups and brands MySpacers (and real brands) befriend say as much about them as their profile does.

Small is big
Within MySpace’s vast network, users create their own customized niches– exposing other users to their individual tastes. Nimble marketers must adapt to increasing fragmentation among young consumers.

I haven’t given MySpace.com a close look before but will now.