When I was about the Braodband Leadership Conference earlier this week there was a breakout session on Social Networks and using Consumer Generated Content to boost your brand.

The problem with applying social networking to large companies - most corporations  are too conservative to take advantage of many of the innovations is online social networking like JumpSuit.com.  But it does not have to be that way.

 

Warner Independent Pictures has tapped startup video editing and social networking community Jumpcut.com to promote Richard Linklater’s movie "A Scanner Darkly," which opens July 7. Contestants can go online to remix the movie’s video and still clips into a trailer to promote the film. This is reported in Information Week.

The call went out on Tuesday to re-cut, remix or remake the film trailer based on the novel by Philip K. Dick. Warner Bros Independent Pictures supplied 49 still images and 23 video clips. There have been about two-dozen video clips made by 84 members. "Instead of having one movie trailer out, Warner Independent has many, and this is only the first day," said Mike Folgner, Miravida Media chief executive officer and co-founder on Wednesday. "By the end of this contest they could have hundreds of movie trailers that are passed from friend to friend."

I looked at JumpCut.com and it looks pretty neat - and I can totally see Sun, HP, IBM using JumpCut to promote their brands - but it would take a mental jump for them to break out and do it -  Large Companies are so afraid of losing control of the message.

The call went out on Tuesday to re-cut, remix or remake the film trailer based on the novel by Philip K. Dick. Warner Bros Independent Pictures supplied 49 still images and 23 video clips. There have been about two-dozen video clips made by 84 members. "Instead of having one movie trailer out, Warner Independent has many, and this is only the first day," said Mike Folgner, Miravida Media chief executive officer and co-founder on Wednesday. "By the end of this contest they could have hundreds of movie trailers that are passed from friend to friend."

Jumpcut offers a community where people can upload video clips and still photos and create finished videos with an option to share the content or keep private. The Jumpcut editing program was written in Flash 8. Open source applications support the site.

By the end of June, Jumpcut plans to integrate with blogging sites, such as Six Apart Ltd., eBay Inc. and Google Inc.’s Blogger, Folgner said. "We’ve already integrated with Yahoo! Inc.’s Flickr," he added.

So the question becomes - how does a large company create buzz - they allow customers to re-mix video and audio content and have contests - they make it fun for the consumer, visitor, searcher.