Last night I met Gregory Galant at the NY Podcast Meetup, and asked me what Podcasts I regularly listen to - told him the IMedia Summit Podcasts (all of them are listed here..in FTP format)….and many of these I have listened to recently (usually on my way to and from work).
Tuesday, May 09, 2006 5:03 PM 20235731 iMediaConnection_Podcast_067.mp3
Wednesday, May 10, 2006 5:35 PM 59400095 iMediaConnection_Podcast_068.mp3
Thursday, May 11, 2006 4:54 PM 23242917 iMediaConnection_Podcast_069.mp3
Friday, May 12, 2006 3:05 PM 20983076 iMediaConnection_Podcast_070.mp3
Monday, May 15, 2006 4:36 PM 17407139 iMediaConnection_Podcast_071.mp3
Tuesday, May 16, 2006 2:49 PM 10499173 iMediaConnection_Podcast_072.mp3
Tuesday, May 16, 2006 4:13 PM 22052117 iMediaConnection_Podcast_073.mp3
Thursday, May 18, 2006 4:54 PM 24667171 iMediaConnection_Podcast_074.mp3
Friday, May 19, 2006 4:14 PM 21873029 iMediaConnection_Podcast_075.mp3
Monday, May 22, 2006 1:39 PM 24033176 iMediaConnection_Podcast_076.mp3
Tuesday, May 23, 2006 4:02 PM 10971582 iMediaConnection_Podcast_077.mp3
Wednesday, May 24, 2006 1:49 PM 24592878 iMediaConnection_Podcast_078.mp3
Anyway, today ImediaConnection has one of Gregory Galant’s articles on Podcast Advertising, always an interesting subject since everyone it trying to figure out how to monotize podcasts just as they are trying to figure out how to monotize blogs.
The tips are about how to advertise on podcasts.
- Keep your message brief
- Vary your creative
- Don’t underestimate your audience
- Place your ads interstitially (don’t use pre- or post-roll)
- Don’t imitate broadcast radio
Most advertising on Podcasts don’t follow all 5 tips; in fact, the IMedia Podcasts put the ads for DoubleClick Adapt at the beginning of the Podcast, whereas, maybe they should have put it somewhere in the middle of it.
Also, people to listen to poscasts are hip and smart - so don’t underestimate their intelligence or intererst level.
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