The Long Tail is in!

Long tail is the new religion at Google these days…it seems. If I had a Google share for the number of times I heard that today well I will be buying a brand new wardrobe - from Brooks Brothers. I could not help but notice that lately, not just Google but almost everyone is using the long tail charts instead of bubble 1.0 icon, the hockey stick chart.

Sounds like Om Malik was touring the GooglePlex recently.   I’ve been speaking and working on the Long Tail for Search for a couple of years.  I write about it frequently at Webmetericsguru.com and it’s one of my fundamental approaches to Search Optimization for clients such as CrestWood Technology Group (www.ctg123.com) and Opinionsource.com (www.opinionsource.com).

But the Long Tail can also work for many big companies and if you look at the search  queries of even www.thehousedesigners.com which I collected last year from Keywordmax (I got wellover 55,000 keyword phrases over a couple of months of data) I saw the vast majority of phases were only searched on once or twice - that’s the long tail - going after all of these individual searchers in an intelligent way while not giving up on your main search keywords.