Ashlee Simpson Gets a New Nose

Posted by Marshall on May 20, 2006 | Link It

Ashlee Simpson Gets a New Nose according to ABCNews.com  

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I’m told Ashlee Simpson had a "hooked nose" before.    Can’t say the face looks much better than before - Ashlee doesn’t have her sister, Jessica Simposon’s look or appeal; that’s not a bad thing - it just is.

From a metrics perspective, who wants to know about Ashlee Simpson’s nose job?

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I’m guessing this Ashlee Simpson nose story actually peaked about a week ago, on May 11th, 2006, judging from the traffic trends.   Interestingly, more males are interested in Ashlee’s nose job than females, even though females, overall, are more interested in Ashlee Simpson as a performer than males.

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The locations that drew interest for Ashlee Simpson’s nose job came most strongly from Dallas, Seattle, Los Angles, San Diago; it’s a much more narrow band of locations than those who are interested in Ashlee Simpson as a person.  I’m suspecting the distribution in a couple of big cities represents the news and media networks distribution networks than anything about what people are interested in at a particular location.

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This "Ashlee Simpson Nose Job story"  was not that interesting to wealthy people, accorting to the AdCenter metrics, it was more interesting to what we call "Metropolitan Strugglers", the same geodemographic cluster segment as for online tattoos - and I wrote about that earlier on Webmetricsguru.com

How would you use this information?  We might like to know what stories appeal to what cluster segments and we can begin to get a hint of that in the adcenter metrics for Ashlee Simpson’s nose job.

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Google Trends does not allow us the deep drill down to a specific query like "ashlee simpson’s nose job" but we can get overall information about Ashlee Simpson and it somewhat matches AdCenter or the US with Los Angleles, San Diego, Dallas overlapping but we see something else - the biggest demand for information about Ashlee Simpson was in Venezuela!  Who would have known that Ashlee Simpson is more searched for, relative to the size of the population, more in the Venezuela than the United States.



4 Responses

These are the current comments for "Ashlee Simpson Gets a New Nose"

05/20/06 @ 2:58 pm

Google Trends is not a precise as Microsoft AdCenter but I noticed some addtional refinements that could help with measuring PR and Buzz.                     If there was a specific news story…



05/20/06 @ 4:02 pm

Buzz, buzz, buzz.  Several Know More Media authors have written recently about the new Google Trends search tool: Gary Bourgeault provided a good overview of Google Trends. Marshall Sponder was one of the first to notice the new tool and…



01/17/07 @ 10:23 pm

It was nice getting together with Gary Angel for dinner tonight - I really have to thank Gary for a great time at The Modern (right next to MOMA) where I made reservations while passing by the restaurant last night, not realizing how…



Anonymous
07/26/07 @ 3:05 pm

eric



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