Ask.com outline
- links and text
- visual relevancy
- what NOT to do
- crawling tips
- advanced suggestions
Focus on the User Experience
- users want high quality original content
- link to quality pages of interest to your subject
- link to your topic community
- high quality subjec specific popularity can outweigh global popularity
- use descriptve text to link
- search engines can't makde sense of image basked linking
- periodically review where the referrals are flowing from
- text is very important
Visual Relevance is the key to getting picked
- users tend to click those results that are visually more relevant
Basic Don'ts
- re-direct gateways
- artificial sites that point to the main site
- invisible or hidden links
- cloaking
- misspelled anchor text
- link farms
Crawling
- Ask and most search engines don't accept cookies
- Session ids should not be included in the url
- Javascript - spiders are not good at understanding Javascript
Spelling
- users misspell terms in 10% of their queries
Custom 404's and FAQ pages should be used
Google - Matt Cutts
Comment Preview