We’re angry and we’re not going to take it any more…..is the message that  Google Advertisers are sending Google according to CNET .  

According to MarketingShift

Advertisers need to speak with their wallets and demand a technical solution. For starters, why not create a unique string for visitors forwarded from Adsense and compare the click throughs that result in hits on multiple pages within an advertiser’s site versus the hit-and-runs of fraudulent clicks that knock at the front door and leave?

I’m certain not everyone is running analytics that is going to give them that level of data.  I’m wondering if MarketingShift has Google Analytics in mind for this task?

Simple analytics will compare the value of traffic from search engines versus other clicks, and advertisers should only pay based on their worth. For example, if the average person that comes to your home page results in 2.4 clicks, but Adsense visitors generate just 1.2 clicks, then Google should be paid at 50 percent of its normal rate so that advertisers derive equal value.

Do you think Google would go for a deal like this?

Or, advertisers should migrate to other PPA models such as pay-per-call or pay-per-lead, where again the ROI is easier to justify.

Of course - that’s where it’s all going and needs to go.  I’ve written about Pay Per Call   and here  about Search and Phone Calls.