Here’s an very interesting article / blog post about using Sex ads to sell PPC advertising.  I’ve been noticing this too; and I’m sure I’m spending more time on the page (page is more sticky) because of it (at least, sometimes).

"As the PPC companies police better, the publishers who are looking to make a few extra bucks get better at raking in the cash by using less-than-ethical means. The days of the outsourcing to an international click team are gone, and are now being replaced by using sexy girls to generate clicks.

"Our friends at MassDestraction.com, a company that promotes “Violent B*tch Fites”, are running Yahoo PPC ads for products such as “ADD-Camp,” “Credit Line, Sponsored Trade” and “NeuroFeedback Psychiatry.” In order to get more clicks, they’ve placed rotating photos of attractive young ladies that are the same size as the ads, so people who see these vixens click on the ads. It’s innovative, but extremely unethical and seemingly fraudulent. (But it works!)"

Advertisers are pushing the envelope of what’s acceptable, more and more, till the very edge of what they can get away with.   I must admit, I do look longer but I’d doubt that anyone will actually convert better because of the sexy girl photo unless…..there’s some actual delivery on the picture …..and that’s as likely to happen as the moon is made of blue cheese.