In the last part of Measuring Success - Web Analytics vendors introduce themselves and give a good and bad point of their product.

Omniture - Packages start at about 2-3K

HitBox - HBX is 15K year while Visual Sciences cost 10K - 100K+ a year.  Strong point is it integrates well with third party packages like Salesforce.com

Google Analytics - Free, but they also sell the software at 895 per server. Strong point is it’s free and integrates well with Google AdWords.

WebTrends - from 35 dollars up, 895 for server software and up to 50K depending on the version.   Robust product but admits that it’s got a longer than average learning curve.

ClickTracks - 49.95 base, 495 for server software, premium services go into several thousand dollars.

John Marshall from ClickTracks focused on information you an brake down from your keyword traffic; perhaps in the future building Bid Rules for your PPC based on metric that are pre-defined.  John also pointed out that what your buying with a package is more than the software - it’s also the support; support is very important esp for complex programs.

I think one of the next step for all the vendors is to develop and integrate RSS and Blog metrics with the rest of what they measure.