Just heard that HitWise bought an SEO Firm called HitDynamics (which I never heard of before).

Hitwise, the leading online competitive intelligence service has acquired HitDynamics, a technology platform that combines search campaign management, search marketing reporting and conversion tracking analytics into a single, intuitive interface.

Hit Dynamics tracks all web site metrics and online activities from search engine traffic, page impressions, optimisation performance, and ROI.

HitWise specializes in Rankings, Search Intelligence, Clickstream, Industry statistics, Charting, Alerts, and Custom web reports.

I was just talking to people at HitWise last week while I was attending Search Engine Strategies.  This should be interesting - did they really need an SEO firm?  Hmm, I wonder if they wante Hit Dynamics for the software they developed or the to get into the SEO business as an outlet for their competitive analysis service?