I know about the recent merger of BuzzMetrics and Intelliseek to form Nielsen BuzzMetrics. There was an article in the Washington Post about how companies are using products like BuzzMetrics to monitor their reputation in the Blogosphere.
By trawling in cyberspace, ConAgra sensed that consumer interest in portable snack foods is growing as people's schedules get busier, the kind of intelligence that helps guide expensive decisions on research and development of new products. Spurred in part by remarks floating around the Internet, Mysore said, ConAgra is exploring possible new snack foods, which it won't discuss for competitive reasons.
This would be nice to see in action but the tool is too expensive to be accessible to most people.
Especially interesting would be the merging of this data with solicited questionnaires that many larger sites routinely ask for in a random fashion.
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