Some companies are giving up their corporate websites and making creating a blogs instead, according to a posting in Micro Persuasion.

Bob Cagill sees a trend. First, Union Square Ventures shed its Web site entirely in favor of going all blog. Then, shocker of all shockers, an ad agency followed suit. Hill Holliday has done the same. I actually think this is the beginning of a trend.

In fact, one of my clients, Opinionsource, ought to be a blog or multiple blogs.  We tried to get all of the content for the last two years back into search engine indexes but the way the site is today, most of the editorial summeries are behind a login, they’re only current for 2 days or so, then another set is presented and the rest is archived, behind the login.  

Hopefully, that will change soon, but the easiest way to get the content in search engines and set up RSS feed that works (the current opinionsource.com rss feed has some problems).

Just as I am writing this post I received notification from someone I work with at Opinionsource.com that their static version of the editorial snippets are now working properly.  Here’s an example of Opinionsource.com Editorial Summeries .  I asked them to set this up because I want all their editioral summeries indexed by search engines (as they own the content).  As of now, the first 92 editorial summeries are indexed by Google.   But again, were Opinionsource.com a blog to begin with, they’d not need to do this step - and I’m sure they’ll eventually end up being mostly a blog (esp when I keep pushing that point- as it really makes sense for them to go ahead and do it …all the way).

For many of my other clients - a blog would not be the right way to present their content - but almost every company should have a blog connected to their site.