Ralph Wilson reviewed a new book on AdWords and AdSense called Google Advertising Tools .  Before talking about the review I went over to Amazon and looked at what others have said about Google Advertising Tools.

Based on the comments (this book has only been available for a month or so) the book is more for a programmer working in  Advertising (say, writing an interface for AdWords or AdSence and interfacing with the Google API).  Those who are not programmers will probably not like the book that much.

Wilson noted that :

"Part 3: Working with AdWords" holds the reader’s hand through the process of signing up for an AdWords account and developing an AdWords campaign. He covers writing ads, optimizing a campaign, click-through reporting, and conversion tracking. While Davis explains the technical details of AdWords advertising, he presents little in terms of campaign strategy. He’s looking at advertising from a programmer’s point-of-view, not really a marketer’s.

"Part 4: Using the AdWords APIs" constitutes the unique contribution of this book. Davis describes how programmers can tap into Google AdWords databases to extract data that can be integrated into software enabling ad agencies to manage hundreds or thousands of AdWords campaigns for clients. While the book doesn’t include code for whole applications, the PHP snippets the author does provide are basic building blocks on which client applications using the Google AdWords API might be based.

Google Advertising Tools isn’t intended for the entrepreneur or marketer. Rather, this is the book to purchase for your programmer so he can comprehend, in a language he can relate to, just what in the world you’re trying to accomplish online. The book is written by a programmer for programmers.

That was an excellent review - wish I could read it on the site … but there was an annoying pop-up ad that I could not get rid of unless I subscribed to Wilson’s newsletter (which i’m already subscribed to).  I’m surprized that Ralph Wilson would force me to subscribe (then unsubscribe) just to get rid of the popup.

First, I don’t like being forced to subscribe. I ended up copying parts of his review from the email I already received.  

The other interesting thing was the second part of the popup with a womans face (right) that follows the cursor around.  I found that interesting but not sure I like it.