Heard about Magazines that come stuck to pop bottles from Boing Boing.

Little magazines that come stuck to pop bottles
 

A marketing student’s project to produce little magazines that are shipped under the removable label of a pop bottle is going into commercial production. The idea is to bypass traditional distribution systems and economics, and piggyback on the far-more-sophisticated soft drink distribution infrastructure. Link (via Popgadget)

How about this idea:  Each magazine that’s printed has advertising with links to online promotions that have different URLs (different tagging) - some unique code related to that bottle.

The bottle distributor knows where bottles where shipped, therefore they know the approximate location of where each bottle was sold.   When someone buys the bottle of soda or water, or whatever, and reads the magazine and then acts on the offer - they use the unique URLs in the magazine.  

The company publishing the magazine has a master database with both sets of information (the location of the bottle AND the number of page views for a AD from a particular magazine bottle).   IN other words, it’s possible to target, in this way, the sales resulting from advertising to a particular location (if I’m getting more responses from Soho Manhattan than anywhere else - I have to focus on that area with my promotions …that would be the beginning).