Do searchers over 50 years old buy Tattoos online?

Posted by Marshall on February 23, 2006 | Link It

Researched the Demographics for the online tattoo market recently and here’s some charts I created based on information gathered from MSN AdCenter.  

AdCenter did not create the charts or organize the data in this way…I did.  I wish, however, that MSN had tools to pull the data out of AdCenter and something similar to THIS (see below):

tattoos-demographic chart1.JPG

 

 

 

 

 

 

 

 

 

 

Or THIS (see below)

tattoos-demographic chart12.JPG

 

 

 

 

 

 

 

 

 

 

I pulled the brand audiences for a grouping of Tattoo sites that compete for the same audience and showed the differences.  For example: www.bullseyetattoos.com seemed, based on MSN Data, to appeal more toward 18-25 yr old males while www.tattoojohnny.com appeared to appeal more to 18-25 year old females.

That brings a whole bunch more questions for MSN ….. for me, it was a good deal of work to pull this data - and in the future i’d like the MSN to do it for me.  Then, I’ll just find some other charts to make that MSN can’t make…and do it all over again.



2 Responses

These are the current comments for "Do searchers over 50 years old buy Tattoos online?"

05/17/06 @ 2:40 pm

Found an interesting article about targeting to above 50 years old market of aging baby boomers.  When I did my analysis of an online tattoo site earlier this year I found few online tattoos were sold to searchers over 50…



01/09/08 @ 11:20 pm

I haven't downloaded it yet (but I'm sure I will), yet I'm chuckling that Microsoft actually went ahead and did exactly what I asked them to do ..two years ago..with the adCenter Add-in for Excel 2007 which allows an AdCenter…



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