Researched the Demographics for the online tattoo market recently and here’s some charts I created based on information gathered from MSN AdCenter.
AdCenter did not create the charts or organize the data in this way…I did. I wish, however, that MSN had tools to pull the data out of AdCenter and something similar to THIS (see below):
Or THIS (see below)
I pulled the brand audiences for a grouping of Tattoo sites that compete for the same audience and showed the differences. For example: www.bullseyetattoos.com seemed, based on MSN Data, to appeal more toward 18-25 yr old males while www.tattoojohnny.com appeared to appeal more to 18-25 year old females.
That brings a whole bunch more questions for MSN ….. for me, it was a good deal of work to pull this data - and in the future i’d like the MSN to do it for me. Then, I’ll just find some other charts to make that MSN can’t make…and do it all over again.