According to a report my Masha Geller at imediaconnection
it looks like AOL is winning the conversion race. WebSideStory reports that for the month of January, AOL Search generated the best conversion rate at business-to-consumer e-commerce sites (6.17 percent), followed by MSN (6.03 percent), Yahoo! (4.07 percent) and Google (3.83 percent).
Each of the major search engines posted conversion rates well above the median average, which was 1.97 percent for the month of January. This compares with a median average of 2.30 percent for the last three months of 2005, which WebSideStory reported on last month.
Median Order Conversion Rate by Major Search Engine at Business-to-Consumer E-commerce Sites, January 2006
Search Engine Median (All Categories) AOL 6.17% MSN 6.03% Yahoo! 4.07% 3.83%
Turns out AOL is the best search engine for conversions - that's probably only for a certain target audience audience though.
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